Socal411 is committed to safeguarding your privacy online by working with public policy organizations, industry groups, and government institutions to understand and address these challenges as they arise. But most importantly, having a relationship with our valued customers in Southern California that is founded on trust is not only good manners, it is also good business.

Please read the following privacy policy to understand how your personal information will be treated as you make full use of Socal411’s services. If you do not agree to the Policy, you should not use this Internet website. This Policy may change from time to time so please check back periodically.

NOTICE: Click here for important information about safe browsing from the Federal Trade Commission.

Socal411 obtains information from and about you in several different ways, including:

Anonymous Information, which is automatically submitted by your browser every time you access the content on our site. Anonymous Information cannot be tied back to a specific individual and does not identify you personally. This information may include the URL of the Web page you visited, the type of browser and version used, the type of operating system, the IP address of the computer used, the domain name of your Internet Service Provider, and similar information. All of this information is collected by Socal411 and is used to improve our offerings to you. For instance, from this information we can determine that few of our customers use older browser versions. Because of this we may decide to enhance the quality of content available to all our customers by taking advantage of the advanced features of HTML that cannot be accessed from those older browser versions.

Personally Identifiable Information, which is not gathered automatically when you access the content on our site. In our effort to provide personalization and opportunities for prizes and services, we may at times ask you to provide information such as your name, email address, birth date, gender, zip code, occupation, industry, personal interests, hobbies, and similar information. The more information you volunteer (and the more accurate it is), the better we are able to customize your experience. Please know that you never have to answer these questions, and you can decline this exchange of information on any site on the Internet at any time. However, if you should choose to withhold requested information, we may not be able to provide you with some of the services dependent upon the collection of this information, such as a promotional item giveaway, sweepstakes entry, or the purchase and shipment of products and prizes to people who visit Socal411.

Information Distribution

When you are on our Socal411 site and are asked for personal information, you are sharing that information with Socal411 alone, unless it is specifically stated otherwise. For example, some Socal411 services, like Socal411 Mail, are offered in conjunction with a partner company. In order to provide this co-branded service to you, it is necessary for us to share your personal information with our partner company. If data is being collected and/or maintained by any other company other than Socal411, you will be notified prior to the time of the data collection or transfer. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular service.

Please be aware that Socal411 Internet partners, advertisers, and other third parties that have links on our site may collect personally identifiable information about you. The information practices of those Internet partners, advertisers, and other third parties linked to Socal411 are not covered by this privacy statement. In no event shall Socal411 be liable for the privacy practices or the content of such websites.

How the information is used

Socal411’s primary goal in collecting personal information is to provide you, the user, with a customized experience on our site. This includes Southern California informational services, personalization services, interactive communications, online shopping and many other types of services, most of which are completely free to you. In order to provide services free of charge, we display business listings and banner ads. By knowing a little about you, Socal411 is able to deliver more relevant advertisements and content, and hence better service, to you.

In our role of delivering targeted advertisements, Socal411 plays the middleman. Local advertisers give us an advertisement and tell us the type of audience they want to reach. Socal411 takes the advertisement and displays it to users meeting that criteria. In this process, the advertiser never has access to individual account information. This kind of advertisement targeting is done with business listings and banner ads as well as promotional email. You will only receive special offers via email from Socal411 if you have indicated in your account preferences that you would like to receive them. You can change your account preferences at any time. Socal411 does not sell or rent user information to anyone.

Socal411 does research on our users’ demographics, interests, and behavior based on the information provided to us upon registration, during a promotion, from our server log files or from surveys. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis. Socal411 may share this aggregated data with advertisers or business partners.

What kind of security precautions are in place to protect the loss, misuse, or alteration of information

If applicable, your account information is password-protected so that you and only you have access to this personal information. You may edit your information by logging into your password-protected account and selecting to update your “Personal Info.”

We recommend that you do not divulge your password to anyone. Socal411 will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to logout of your account and close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet café.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Socal411 cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Children Under the Age of 13

Consistent with the Federal Children’s Online Privacy Protection Act, Socal411 will never knowingly collect personally identifiable information from anyone under the age of 13 without first obtaining parental consent. Socal411 does not share personally identifiable information about users who are under the age of 13 with business partners or other third parties. Socal411 will not contact users who are under the age of 13 about special offers or for marketing purposes. For their safety, users under the age of 13 are not allowed access to any service where personally identifiable information can be shared by a third party, such as Socal411 Mail, Message Boards, or Chat Rooms. Users under the age of 13 are allowed to access other services on our site.

Public Forums and Email

Please keep in mind that whenever you voluntarily disclose personal information online, for example on message boards, through mail, or in chat areas, that information is available for all to see, and can be collected and used by others. Discretion should be used in entering personal information within such forums. Socal411 reserves the right to remove any publicly posted content which is objectionable.

Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you’re online.

Additional Information

If you have any questions that were not addressed in this privacy policy you may contact us at: policy@socal411-inc.com.