Mission and Values
At SOCAL411, we see all of Southern California as one, big, happy village of fun. We believe that unifying and organizing the scattered local information of Southern California's small businesses and their divided promotional efforts can, if repackaged into a logical system, be distributed more effectively, more efficiently, and freely to local consumers that seek to stay informed with truly valuable information about the city they live, work, and play in. We believe this is the key to achieving the collective harmony in a city's ever-growing heart. SOCAL411's mission is to be the leader in maintaining this type of city-life harmony through the synergy of consumerism, commerce, lifestyle, and technology.

Our Local Promise
SOCAL411 strives to deliver the type of essential information that most consumers in Los Angeles and Orange County seek and need. We aim to keep our local website as relevant as possible, pure, and consistent with our belief that the internet may be global, but life is ultimately local.